Please visit Portfolio for samples of work.

Head of Communications, HUMAN Protocol

(April 2022 – present; and staff copwriter betwee September 2020 – April 2022)

Copywriting and branding

• Author of website copy. 

• Author of Litepaper.

• Sole owner of website-hosted blog.

• PR and comms copy.

Conversion

Wrote sign-up copy for the HUMAN App. 700K sign ups.

Head of Content, Sweat Economy

(16 months: October 2021 – March 2023)

Sweat Economy is a health and fitness project with over 130M+ users of its apps: Sweatcoin and Sweat Wallet. My responsibilities were on the development of the vision, brand, copy and content for the Web3 vision and the accompanying Sweat Wallet app.

Conversion

Wrote the banner, CTA, and opt-in flow that over 14 million individuals completed.

Medium

Sole author of Sweat Team Medium handle (grew from 0 to 10K in 11 months)

• 32 articles

• Total views: 344,550

• Total reads: 193,280

• Read ratio: 56%

Medium included token economics breakdowns, vision and thought leadership pieces, alongside technical writing.

Litepaper

Author of Sweat Economy Litepaper

Script writing for videos

• What is Sweat Economy? (120K views)

• Walk into crypto (82K views)

• Why did we create SWEAT? (2K views)

Other responsibilities: established style guide and maintained a consistent style, .PR pieces, newsletters, emails, in-app copy, work with designers.

Other clients include: Solana and Flare Network.